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Palmer’s Sponsors Beauty & Style Expo at Essence Festival

The Essence Festival was held in New Orleans.

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By: Marie Redding

Senior Editor, Rodman Media

Palmer’s recently invited Essence Festival attendees to ‘Choose What’s Real’ and visit the brand’s “Beauty Bar” at the Beauty & Style Expo, which took place in New Orleans.

Palmer’s festival booth showcased the brand’s newest products, including Palmer’s Coconut Oil Formula and Olive Oil Formula hair care ranges. Visitors mingled with top stylists and social influencers.

Rebecca Brown, Vice President of Marketing at Palmer’s, comments, “Partnering with the Essence brand to collaborate on the Beauty & Style Expo at the 2017 Essence Festival is a natural fit for the Palmer’s brand and a great way to connect with many of our loyal consumers…At this year’s festival, we were excited to make one-on-one connections with this enthusiastic audience by showcasing our newest products ­– all in an interactive setting.”


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